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Rihanna's Beauty Empire

Updated: Nov 28, 2023


Fenty Beauty lip glosses with the Fenty Beauty by Rihanna logo on top of the photo

Fenty Beauty continues its reign in the beauty industry as the #1 beauty brand in the world, with a staggering valuation of $2.8 billion. A testament to inclusivity, Fenty Beauty’s success underscores the importance and demand for diverse representation in the beauty world.


In the flourishing realm of beauty and makeup, not every brand has managed to capture consumers’ hearts and leave an indelible impact. But there is one – Fenty Beauty, masterminded by the iconic Robyn Rihanna Fenty, better known as Rihanna – which stands proudly as a distinguished outlier.


A beacon of inclusivity and aesthetics from the outset, Fenty Beauty has paraded its way to the most successful beauty brand sphere. This global beauty titan commands respect for its stratospheric valuation of $2.8 billion, but the essence of the brand’s phenomenal success lies in its relentless devotion to diversity and representation.

Different shades of Fenty foundation

Underscoring the power of inclusivity, Fenty Beauty burst onto the scene with an inspiring


message that resonated worldwide. It shattered entrenched norms within the industry by launching with 40 foundation shades that catered to an unprecedented range of skin tones, later expanding to an awe-inspiring 50.


The brand’s inception was a welcomed shockwave amid the monochrome diversity of the beauty world.


Women of color, who frequently found themselves positioned on the margins of mainstream cosmetics, were suddenly at the heart of a global beauty campaign. Here was a brand that truly saw them, understood them, and made them feel included. While the industry took note, for millions of women around the world, it was a moment of joyous recognition.


Fenty Beauty, however, isn’t merely a skin-deep revolution. It’s in the tenacious spirit of its founder, Rihanna, that the brand finds its most potent elixir. Known for her entrepreneurship and unrelenting creativity, Rihanna infused into Fenty Beauty her audacious character, her zeal for empowerment, and her commitment to women being cherished in all their varying shades.


The inclusivity of Fenty didn’t just cover the basis of ethnicity; it also breached the barriers of gender. Rihanna has persistently voiced that makeup is a tool for anyone and everyone, irrespective of their gender identity. Under her vision, Fenty Beauty echoes these sentiments, enabling all customers to feel embraced and appreciated. That said, Rihanna’s flagship brand is not just known for inclusivity but also equals it with prime quality. Each product, from the Pro Filt’r Soft Matte Foundation to the Killawatt Freestyle Highlighter, shines through thanks to its superior formulation, creative packaging, and lasting impact.



It is no surprise that Fenty Beauty products are adorned by celebrities and highly praised by critics alike. This commitment to quality, combined with their diversity mission, remains unshaken and continues to propel the brand on a trajectory of remarkable growth. The numbers speak for themselves. Fenty Beauty didn’t necessarily rewrite the makeup rulebook but mastered the art of listening to its diverse audience and understanding their desires.


Rihanna’s Fenty Beauty emanates as an undeniable game-changer in the global beauty industry. It successfully underscores the importance and demand for diverse representation while cementing its reign as the queen of the beauty world. This tale highlights how the dedication and insight of a visionary, coupled with a commitment to inclusivity, can shake up an entire industry.

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